True Type | ATCO Australia
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ATCO Australia

ATCO Australia

Following a shift in its strategic direction, TrueType conducted an independent strategic review of ATCO Australia’s Marketing and Communications Function to ensure that its strategy, structure and deliverables would continue to support the company’s growth.

Separately, we collaborated with Counsel Communications to develop and deliver a workshop with ATCO’s Corporate Affairs & Human Resources and Business Development & Customer Experience teams to support further development of the company’s brand strategy.

Scope of work
  • Executive and MarComms team interviews
  • Executive team workshop facilitation
  • Stakeholder engagement best practice principles and advice
  • Insights and Recommendations Summary Report
  • Brand Workshop development, facilitation and summary report



Strategic Reviews, Workshops