When an organisation shifts its strategic direction, the Marketing & Communications or Corporate Affairs department inevitably needs to adapt as well.
With our industry knowledge and in-house experience, we help clients navigate through this challenging process, from an objective and independent viewpoint.
Our method involves engaging with senior leaders to understand the organisation’s strategic priorities and their expectations of the Marketing & Communications / Corporate Affairs Function.
We also consult with members of the Function to gauge their understanding of the business strategy, and to identify the core competencies required to achieve desired outcomes.
We provide a summary report including these insights and our recommendations to guide the structure and strategy of the Function.