TrueType was founded in 2015 in the midst of Western Australia’s economic downturn following the end of the mining boom.
We noticed companies were downsizing and outsourcing their shared service functions, including marketing and corporate affairs. With reduced teams and budgets, we saw they were turning more to external consultants and contractors during peak periods and for specific projects.
We identified a gap for a smaller, more nimble consultancy that could partner with other independent consultants when required to offer companies the same services they’d find in larger agencies – but with more flexibility and affordable rates.
Since launching, TrueType has continued to grow steadily through referral. The work we do is as diverse as our client base, we love the challenge of applying our knowledge to different sectors and it’s a joy to work with like-minded clients, creatives and consulting partners.
We’re also passionate about giving back to the community and our profession, so our longer-term goal is to extend our services to more non-profits, social enterprises and other worthy causes.
It’s an exciting time at TrueType, our story is unfolding and we’re so glad you found us.